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How 'Bout Them "Onions"
Wednesday, 30 June 2010

June 30--  ABC WORLD NEWS WITH DIANE SAWYER PICKS UP STORY, VIDALIA® ONIONS AND SHREK FEATURED ON EVENING NEWS BROADCAST TUESDAY, JUNE 29.

http://abcnews.go.com/WN/shrek-boosts-vidalia-onion-sales/story?id=11047273
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ABC World News reached out to Wendy Brannen, executive director of the Vidalia® Onion Committee (VOC) to feature the “Ogres & Onions” campaign, which made the front page of the Wall Street Journal Monday.  ABC Correspondent John Berman of New York contacted Brannen directly requesting she be interviewed. The segment also featured interviews with kids and adults in a supermarket, footage of Shrek bags in a Vidalia onion packinghouse, and shots of the Vidalia “Ogres & Onions” POS materials.  The story positively reinforced the success of the VOC’s national campaign, citing a dramatic increase in sales and clearly indicating children’s receptiveness to the Shrek character in relation to onions.

 
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